Content Strategist and Social Media Expert

Boosting Social Media with Creativity and Smart Strategies.

Hi, I’m Martin

I am a social media strategist with over 12 years of experience helping well-known brands create and implement effective digital engagement strategies that achieve real results.

My Approach
I combine creative ideas with data insights to create solutions that foster meaningful connections. I understand various audiences and am passionate about making digital experiences inclusive. My goal is to inspire, educate, and empower diverse groups.

About My Background
I am a first-generation Latino college graduate dedicated to crafting digital experiences that appeal to diverse audiences. I live in Phoenix, AZ, but am willing to move for the right opportunity.

Main Skills

  • Crafting comprehensive strategies that drive engagement and growth.

  • Developing high-quality, audience-focused content across platforms.

  • Cultivating and maintaining vibrant online communities, ensuring positive interactions and sustained engagement.

  • Partnering with Product, Marketing, and Content teams to drive innovation.

  • Leveraging data to inform and optimize campaign performance.

  • Building relationships to amplify brand presence and engagement.

Qualifications

  • 🎓 Bachelor of Arts in Business Communications

    W. P. Carey School of Business, Arizona State University

    2008 - 2012

    🌐 International Business Studies,

    Arizona State University

    Dec 2012

  • Meta Social Media Marketing Professional Certificate - Coursera, Nov 2021

    Google AI Essentials Certificate - Coursera, April 2024

    Google Data Analytics Professional Certificate - Coursera, (Enrolled)

Projects & Collaborations

Here's a quick peek at some of my notable projects and collaborations with brands I've worked with as part of in-house teams to develop and execute social media strategies - tailored approaches that drive results and growth from within.

  • Bird Global

    Social Media Manager

  • Spin

    Social Media Manager

  • Meta logo with blue infinity symbol and company name.

    Meta Platforms

    Content Curator, Spanish-speaking LATAM Markets → Global Content Specialist, Product Content Strategy

  • Uber logo with black text on white background

    Uber Technologies

    Program Specialist (Uber's Social Media & Innovations)

  • Logo with the word "Bernie" in blue text, featuring a star over the letter "i" and a red and blue swoosh underneath.

    Bernie Sanders 2016 Presidential Campaign

    State Organizer & Social Media Manager → National Digital Communications Manager

  • Universal Records Logo in Black and White

    Universal Music Latin Entertainment

    Collaborated with this leading Latin music label on various social media and influencer initiatives.

  • DEL Records logo with a stylized red and black design.

    DEL Records

    Partnered with this prominent Latin music label to deliver social media and influencer services, utilizing expertise in social media strategy and influencer marketing.

  • Cesar Chavez Foundation Logo

    Cesar Chavez Foundation

    Radio Campesina's Community Outreach Coordinator & Social Media Manager

My Professional Experience

  • Managed the entire content strategy and execution. Created and launched engaging campaigns on various platforms, promoting brand growth and community involvement through creative effort and data-based insights.

  • Managed social media plans for various clients, increasing growth, engagement, and brand loyalty through effective content and teamwork.

  • Improved digital experiences on Meta platforms by tailoring content for Spanish-speaking audiences in LATAM, increasing engagement by 45%.

  • Increased customer acquisition and revenue by creating focused outreach strategies, achieving a 30% conversion rate and generating $60,000 in annual recurring revenue.

  • Improved Uber’s support by using social media and creating new product frameworks, leading to a 25% rise in customer satisfaction and a 30% reduction in response times. As a founding chair of Los Ubers, Uber's LatinX employee resource group, I promoted diversity and inclusion, enhancing community connections and amplifying LatinX voices in the company.

  • Transformed grassroots organizing into a national movement by enhancing digital communication and social media strategies, increasing delegate engagement by 300% through focused campaigns.

  • Increased the Cesar Chavez Foundation's influence by creating social media strategies that added 500,000 followers and improved community engagement.