Architected the critical "Cold Start" content strategy for Meta’s Threads launch. Sourced 113 top-tier creators in just 5 days, defining the initial user experience for 95% of the global user base and validating engagement models that drove a 49% lift in DAU.

Revitalized dormant social media accounts through systematic content testing frameworks. Scaled production workflows to achieve a 493% increase in impressions and 800% growth in engagement.

Founded and scaled Uber’s LatinX Employee Resource Group, managing global communications for 600+ members across 10 countries.

Served as the ground truth evaluations lead for Engineering and Policy, translating complex content risks (AI safety) into product improvements for 3B+ users.