Bird & Spin Revitalization

Written By Martin Vega

493% impressions increase

|

621% reach boost

|

800% engagement growth

|

493% impressions increase | 621% reach boost | 800% engagement growth |

The Challenge

Bird and Spin's social media accounts were dormant with declining engagement. The company needed systematic frameworks to revitalize these accounts, standardize campaign experimentation, and achieve measurable growth across platforms.

My Approach

  • Designed systematic content testing frameworks (hypotheses, variants, metrics) to standardize experimentation

  • Oversaw asset production, creative workflows and data-driven content tailored for diverse audiences

  • Developed and launched targeted global campaigns optimized by platform (TikTok, LinkedIn, Instagram)

  • Managed end-to-end production processes including ideation, content creation, influencer partnerships, and performance analysis

  • Implemented cross-functional collaboration with marketing, design, product, growth, and data teams

  • Built performance tracking systems to ensure cohesive messaging and maximum impact

Impact & Results

  • 493% increase in impressions across brand accounts

  • 621% boost in reach, expanding audience significantly

  • 800% growth in engagement, transforming dormant accounts into active communities

  • 283% increase in TikTok video engagement through platform-optimized content

  • 80% follower growth rate while aligning with business objectives

  • 306% LinkedIn engagement increase through innovative storytelling and optimization

  • 87% growth in overall account performance through audience insights and systematic optimization

Key Competencies Demonstrated

Content Operations Strategy Systematic Optimization Cross-Functional Collaboration Data-Driven Insights Creator Ecosystem Management A/B Testing Performance Metrics Analysis

Martin Vega
Previous

Meta Product Content Operations (Threads Launch)
Next

Uber: Internal Comms & Community Operations