Before Threads went global, Meta needed real behavioral data—not lab tests. I supported a live stress test around a high-stakes LatAm sporting event by sourcing priority creators and developing the content strategy. The test drove a 49% DAU spike, surfaced pre-launch bugs, and gave product leadership the confidence to greenlight the worldwide rollout.

Architected the critical "Cold Start" content strategy for Meta’s Threads launch. Sourced 113 top-tier creators in just 5 days, defining the initial user experience for 95% of the global user base and validating engagement models that drove a 49% lift in DAU.

Founded and scaled Uber’s LatinX Employee Resource Group, managing global communications for 600+ members across 10 countries.