Before Threads went global, Meta needed real behavioral data—not lab tests. I supported a live stress test around a high-stakes LatAm sporting event by sourcing priority creators and developing the content strategy. The test drove a 49% DAU spike, surfaced pre-launch bugs, and gave product leadership the confidence to greenlight the worldwide rollout.

Before Uber could scale its platform operations, someone had to build the system that made scaling possible. As part of the team that designed Uber's first safety operations playbook, I helped build the labeling, triage, and escalation infrastructure that handled safety events across riders, drivers, business, and health—mature enough within a year to hand off to global BPO partners.

Architected the critical "Cold Start" content strategy for Meta’s Threads launch. Sourced 113 top-tier creators in just 5 days, defining the initial user experience for 95% of the global user base and validating engagement models that drove a 49% lift in DAU.

Revitalized dormant social media accounts through systematic content testing frameworks. Scaled production workflows to achieve a 493% increase in impressions and 800% growth in engagement.

Founded and scaled Uber’s LatinX Employee Resource Group, managing global communications for 600+ members across 10 countries.

Served as the ground truth evaluations lead for Engineering and Policy, translating complex content risks (AI safety) into product improvements for 3B+ users.